Seriously considering a switch to clean hair care?

Our founder weighs in on benefits vs. expectations when incorporating more natural beauty into your hair care routine.


Lovesong founder Emily shares a passion for wild nature and self-care.  This fueled her motivation to start a clean beauty company, and inspired the ingredient selection when blending Lovesong hair care formulas.  Think of making a gradual switch, Emily says.  “Every hair care item you switch out for a non-toxic version is one step in the right direction toward a healthier you and a healthier planet.  Don’t feel pressured to make the switch all at once.”  Why make a switch?  Here are the reasons behind why to start a clean hair care journey.


Your scalp is extra absorbent and this creates a fast pathway for chemicals to flow into our bloodstream.  The use of toxic chemicals on the scalp poses a concern as they are likely to be absorbed into the scalp (in some cases absorbed at a 4x rate) leading to higher levels of beauty product-related environmental toxins in our bodies. 


Shampoo and conditioner, among other beauty products we use, go down the drain into municipal wastewater and may end up in oceans, rivers, lakes, and other aquatic ecosystems.  Using products with toxic ingredients may threaten water and land-based ecosystems, contributing to freshwater ecotoxicity and environmental concerns. 


Shampoos with toxic ingredients may feel like they are leaving your hair uber clean.  In reality, they are stripping away your natural oils which can leave your hair dry and brittle, not to mention possibly cause issues with hair loss and hair health. 


Why are companies putting toxic ingredients into their formulas?  It’s all about the bottom line. 

Producing an inexpensive formula that is still attractive to consumers works for a company’s cost/benefit ratio, but it’s not ethical or sustainable.  Here are some of the top ingredients to look out for when it comes to hair toxicity: sulfates, polyethylene glycol, triclosan, parabens, and synthetic fragrances. 


The switch to clean hair care is clear: it’s better for you and better for the planet. 

Natural hair care formulas are loaded with antioxidants which help neutralize free radicals (aka pollution and chemicals) that you come into contact with, which can cause adverse effects on your hair health.  

It may take a few months to see results from your new natural hair care routine, but over time, you’ll establish healthier hair and scalp.  Bonus!  If you find products that are labeled cruelty-free, you are also doing your part to help animals by ensuring that the products you purchase are not tested on animals.  Most natural options are cruelty-free, but check the label to be sure.

Know that when you are making a switch, natural products may not perform exactly the same, and there may be a transition period for your hair to adjust to cleaner formulas.  Shampoo for example, may not lather the way you are accustomed to, but this does not mean the shampoo is not cleaning your hair.  As with any new endeavor, it may take a few tries to get it right – experiment and explore with clean hair care brands to find out what you like and what doesn’t work for your luscious locks. 










Lovesong formulas are free of: parabens, sulfates, silicones, petroleum, phthalates, dyes, synthetic fragrances, and synthetic preservatives.

We carefully craft products that are natural, cruelty-free, vegan, non-GMO, and created with wind energy.

Shop Now